Perfect Balance:

With an obsessive focus on proportions and sizing, we have created a watch that aims for supreme comfort and style.

Lug to Lug: 40mm

Case Width (Excluding crown): 31mm

Thickness: 8.3mm

Bracelet Width: 22mm tapering to 18mm.

Crystal: AR Coated Sapphire Crystal

Case / Bracelet Material: 316L Stainless Steel with A-grade finishing.

A Swiss Beating Heart

Discover the inner workings of our extraordinary timepiece, where Swiss precision and reliability take center stage.

Mechanical Version: Sellita SW210-1 B

Quartz Version: Swiss Made Ronda 762

These carefully selected movements allow us to achieve the desired 8.3mm watch thickness, giving our timepiece a unique blend of luxury, sophistication, and timeless appeal that's hard to find at the price point.

Heraldry Dial

Introducing the exquisite 'Heraldry Dial' - showcasing a remarkable embossed chevron pattern with elegantly finished horizontal brushing on top. Drawing inspiration from the coat of arms of my cherished hometown, Cheltenham, this dial captures the essence of tradition and heritage.

Inspired by the greats of the 70s & 80's.

Cleverly designed proportions show what a work of art a rectangular watch can truly be. The long lug-to-lug distance relative to the wrist gives it a surprising wrist presence while not allowing it to overpower the wrist. It also means that the bracelet becomes as much a part of the design as the watch itself.

A lifelong obsession.

Picture proof of my fascination of classic sized watches going back to my earliest memories. Sat next to my eternally stylish grandfather who ignited the passion for watches throughout our family.

Since then I have spent 8 years working as a watch designer and photographer within the watch industry, working with and launching watches for multiple brands. Now the time is right to launch something of my own, so together with the help of my incredible 3D designer Lewis, we have created a range of watches with the aim to defy expectations and create a brand for the community that we can all be proud to wear.

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